Under Armour's viral campaign for the female market proved a winning strategy - The Washington Post
As Female Athletes Speak Their Truth, Under Armour Offers a New Step Forward
Under Armour's Focus On Women Is Paying Dividends In Innovation And Sales
Women 'critical' to the success of the Under Armour brand, says former European marketing boss
Under Armour Launches its First Running Shoe Made on a Women's Last
Under Armour Ladies' Corporate Reactor Jacket - 1317228 - Century Marketing, Inc.
Under Armour Launches Biggest-Ever Women's Ad Campaign
Under Armour Unveils Newest Chapter Of I WILL WHAT I WANT™ Campaign Featuring Gisele Bundchen
Under Armour's challenge: reaching women – Baltimore Sun
How Under Armour Uses A Scrappy Outsider Will To Get What It Wants
BSN Launches Two Marketing Initiatives - Team Insight
Under Armour: net revenue worldwide 2021 | Statista
EARN YOUR ARMOUR | Women of Will - YouTube
Under Armour | I Will What I Want | Droga5
How Under Armour's Women Execs Lead in the #MeToo Era – Footwear News
Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike | Inc.com
The Drum | World's Best Ads Ever #22: Under Armour Seeks Female Empowerment With 'I Will What I Want'
Case Study: Under Armour's "I Will What I Want" | Collage Group
Under Armour CEO on Women's Business
Careers
Under Armour Women's Business Could Beat Lululemon
Under Armour Releases New Ad to Celebrate International Women's Day – Footwear News
Under Armour going after 'sports-obsessed countries,' women for future growth - Baltimore Business Journal
Watch Under Armour's Ad Campaign Celebrating Female Athletes
Trailblazing ballerina to help Under Armour reach women – Baltimore Sun
